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Meta Ads Management Pricing

Facebook & Instagram Ads Built to Test, Learn and Grow

Choose the management level that fits your ad spend, creative workload and growth priorities.

✓ Facebook + Instagram
✓ Creative Testing
✓ Conversion Tracking
Management plans from
$ 449 /month
Ad Spend Is Separate Paid directly through your Meta account
Request a Quote Book a Consultation
Meta Ads Management Plans

Choose the Right Level of Campaign & Creative Management

Fixed monthly plans based on ad spend, campaign complexity, creative workload and conversion tracking needs.

Essential

Focused Meta Ads Management

For small businesses running focused Facebook and Instagram campaigns for leads or sales.

$ 449 /mo

+ $199 one-time setup

Managed Ad Spend Up to $3,000/mo
Active Campaigns Up to 2
What's Included
  • ✓ Facebook + Instagram campaign management
  • ✓ Up to 4 active ad sets
  • ✓ Audience research & targeting strategy
  • ✓ Up to 4 new static ad creatives / month
  • ✓ Ad copy, hooks & headline variations
  • ✓ Up to 2 structured creative tests / month
  • ✓ Meta Pixel setup or review
  • ✓ Weekly budget & performance optimization
  • ✓ Creative fatigue monitoring
  • ✓ Monthly performance report
Choose Essential
Recommended
Growth

Creative-Led Growth Management

For businesses ready to test more creatives, expand audiences and build stronger retargeting and conversion tracking.

$ 799 /mo

+ $299 one-time setup

Managed Ad Spend Up to $7,500/mo
Active Campaigns Up to 4
Everything in Essential, Plus
  • ✓ Up to 8 active ad sets
  • ✓ Prospecting + retargeting campaigns
  • ✓ Custom & lookalike audience strategy
  • ✓ Up to 8 new static ad creatives / month
  • ✓ Up to 2 short-form video/Reel edits / month
  • ✓ Up to 4 structured creative tests / month
  • ✓ Meta Pixel + Conversions API where applicable
  • ✓ Optimization up to 2× per week
  • ✓ Landing page & lead-quality review
  • ✓ Monthly strategy report + 30-minute call
Choose Growth
Scale

Advanced Meta Ads Management

For higher-spend lead generation or ecommerce accounts needing deeper testing, tracking and campaign coverage.

$ 1,199 /mo

+ $399 one-time setup

Managed Ad Spend Up to $15,000/mo
Active Campaigns Up to 7
Everything in Growth, Plus
  • ✓ Up to 14 active ad sets
  • ✓ Multi-stage prospecting & retargeting
  • ✓ Advantage+ campaign management where relevant
  • ✓ Up to 12 new static ad creatives / month
  • ✓ Up to 4 short-form video/Reel edits / month
  • ✓ Up to 6 structured creative tests / month
  • ✓ Pixel + CAPI + conversion event QA
  • ✓ Standard catalog / ecommerce support where scoped
  • ✓ Optimization up to 3× per week
  • ✓ Advanced performance reporting + 45-minute strategy call
Choose Scale
Custom Meta Ads Management

Need More Creative Volume or Campaign Complexity?

Higher-spend accounts, large ecommerce catalogs, multiple markets, advanced tracking, large creative programs or complex funnels require custom scope.

Contact Us

Meta advertising spend is separate. Creative allowances cover agreed digital ad assets and edits. Original video shoots, photography, creator/UGC fees and advanced production are quoted separately.

Compare Meta Ads Plans

Compare Campaign, Creative & Tracking Scope

See exactly how campaign capacity, creative testing, tracking and optimization increase with each plan.

GrowPep Essential, Growth and Scale Meta Ads management plan comparison.
Feature
Essential From $449/mo Up to $3K ad spend
Recommended Growth From $799/mo Up to $7.5K ad spend
Scale From $1,199/mo Up to $15K ad spend
Account & Campaign Capacity
Managed Monthly Ad Spend Up to $3,000 Up to $7,500 Up to $15,000
Active Campaigns Up to 2 Up to 4 Up to 7
Active Ad Sets Up to 4 Up to 8 Up to 14
Markets / Locations 1 Up to 3 Up to 5
Campaign Management
Facebook Ads ✓ ✓ ✓
Instagram Ads ✓ ✓ ✓
Lead Generation Campaigns ✓ ✓ ✓
Sales / Conversion Campaigns Basic ✓ ✓
Advantage+ Campaigns Where Relevant ✓ ✓
Retargeting Basic / Scoped ✓ Advanced
Multi-Stage Funnel Campaigns — Basic ✓
Ad Creative & Copy
New Static Creatives / Month Up to 4 Up to 8 Up to 12
Short-Form Video / Reel Edits — Up to 2 / Month Up to 4 / Month
Ad Copywriting ✓ ✓ ✓
Hooks & Headline Variations Core Expanded Advanced
Creative Refreshes As Needed Within Allowance Ongoing Ongoing
Creative Fatigue Monitoring ✓ ✓ ✓
Creative & Campaign Testing
Structured Creative Tests Up to 2 / Month Up to 4 / Month Up to 6 / Month
Hook / Copy Testing Core ✓ ✓
Audience Testing Basic ✓ Advanced
Offer / Funnel Testing — Basic Advanced
Audience Strategy
Audience Research ✓ ✓ ✓
Broad / Advantage+ Audience Where Relevant ✓ ✓
Custom Audiences Basic Up to 5 Up to 10
Lookalike Audiences — Up to 3 Up to 6
Audience Exclusions ✓ ✓ ✓
Tracking & Measurement
Meta Pixel Setup / Review ✓ ✓ ✓
Conversion Events Up to 2 Up to 5 Up to 8
Conversions API — Where Applicable ✓
Browser / Server Event QA Basic ✓ Advanced
Purchase / Revenue Tracking Where Applicable ✓ ✓
CRM / Offline Conversion Feedback — — Standard / Scoped
Optimization & Scaling
Structured Optimization Weekly Up to 2× / Week Up to 3× / Week
Budget Allocation & Pacing ✓ ✓ ✓
Placement Performance Review Core ✓ Advanced
Scaling Decisions Basic ✓ Advanced
CPA / CPL Monitoring ✓ ✓ ✓
ROAS / Revenue Optimization Where Applicable ✓ Advanced
Funnel & Conversion Review
Landing Pages Reviewed 1 / Month Up to 2 / Month Up to 4 / Month
Ad-to-Page Message Match ✓ ✓ ✓
CTA / Form Friction Review Core Enhanced Advanced
Lead Quality Review Basic / If Available ✓ Advanced
Ecommerce & Catalog
Ecommerce Campaigns Basic / Scoped ✓ ✓
Meta Catalog — Simple / Scoped Standard
Dynamic Product Ads — Where Relevant ✓
Large / Complex Product Feed — — Custom Scope
Reporting & Communication
Monthly Performance Report ✓ ✓ ✓
Creative Performance Insights Core Enhanced Advanced
CPA / CPL Analysis ✓ ✓ ✓
ROAS / Revenue Analysis Where Applicable ✓ ✓
Monthly Strategy Call 20 Minutes 30 Minutes 45 Minutes
Account & Asset Control
Account Audit / Setup ✓ ✓ ✓
Client-Owned Meta Account ✓ ✓ ✓
Meta Ad Spend Included No No No
Essential

From $449/mo

Ad Spend
Up to $3K
Campaigns
Up to 2
Ad Sets
Up to 4
Static Creatives
Up to 4/mo
Video / Reels
—
Creative Tests
Up to 2/mo
Retargeting
Basic
Pixel
Included
CAPI
—
Optimization
Weekly
Growth

From $799/mo

Recommended
Ad Spend
Up to $7.5K
Campaigns
Up to 4
Ad Sets
Up to 8
Static Creatives
Up to 8/mo
Video / Reels
Up to 2/mo
Creative Tests
Up to 4/mo
Retargeting
Included
Pixel + CAPI
Where Applicable
Lead Quality Review
Included
Optimization
Up to 2×/week
Scale

From $1,199/mo

Ad Spend
Up to $15K
Campaigns
Up to 7
Ad Sets
Up to 14
Static Creatives
Up to 12/mo
Video / Reels
Up to 4/mo
Creative Tests
Up to 6/mo
Retargeting
Advanced
Pixel + CAPI
Included
Ecommerce / Catalog
Standard Scope
Optimization
Up to 3×/week
Advanced accounts require custom scope

Higher ad spend, large creative programs, multiple countries, complex funnels, advanced CRM attribution, large product catalogs or high-volume video production are priced separately.

Meta ad spend, creator fees, original video production and third-party platform costs are separate from management fees.

Included in Every Meta Ads Plan

Managed With Clear Performance Standards

Every GrowPep plan includes structured campaign management, creative review, conversion tracking and ongoing optimization.

Strategy Before Spend

Goals, offers, audiences, funnel and campaign structure are reviewed before major budget decisions are made.

Conversion Tracking

Meta Pixel and relevant conversion events are reviewed so campaign decisions are based on meaningful actions.

Creative Performance Review

Ads are evaluated for response, fatigue and testing opportunities—not simply left running.

Budget Control

Spend, campaign allocation and performance trends are reviewed to reduce unnecessary waste and support stronger decisions.

Ongoing Optimization

Budgets, audiences, placements, creatives and conversion data are reviewed according to your plan cadence.

Actionable Reporting

Reporting focuses on spend, leads or sales, cost efficiency, creative performance and next actions.

The GrowPep Meta Ads Standard

Human-Led Strategy. Data-Assisted Optimization.

Meta automation can support delivery, but campaign direction, creative decisions and performance reviews remain human-led.

Creative Testing Discipline

Creative ideas are tested within the agreed allowance, with weaker ads replaced when needed.

Tracking Before Scaling

Scaling decisions rely on usable conversion data, not surface-level engagement metrics alone.

Defined Creative Scope

Creative production, edits and testing limits are clearly defined to keep delivery predictable.

Client-Owned Assets

Your Meta account and business assets remain under your ownership while GrowPep manages approved access.

What GrowPep Manages
  • Campaign strategy and structure
  • Audience and retargeting strategy
  • Creative testing and refreshes
  • Conversion tracking
  • Budget and performance optimization
  • Reporting and next-step recommendations
What We Don't Guarantee
  • A fixed number of leads or sales
  • Guaranteed CPA, CPL or ROAS
  • Results regardless of offer or funnel quality
  • Unlimited creative production

Strategy → Create → Track → Test → Optimize — one connected Meta Ads management process.

Meta Ads Pricing Questions

Clear Answers Before You Start Advertising

Understand management fees, creative scope, tracking and campaign responsibilities before choosing a plan.

No. GrowPep's fee covers campaign management, creative work within your plan, tracking, testing and optimization. Your advertising budget is paid separately through your Meta ad account.

Pricing is based on managed ad spend, campaign complexity, creative workload and tracking requirements.

Management may be structured around approximately 10% of managed ad spend, subject to the minimum monthly fee and scope of the selected plan.

It covers the initial account audit or setup, campaign structure, audience research, tracking review, initial ads and launch preparation within your plan scope.

Yes. Each plan includes a defined allowance for ad copy, static creatives and, on higher plans, short-form video or Reel edits.

Original video shoots, professional photography, UGC creator fees and advanced production are separate.

Yes. Client-supplied brand assets, product images and video footage can be used to create or test ads within the agreed creative allowance.

Meta Pixel setup or review is included in every plan. Conversions API and deeper event-quality checks are included where applicable in higher plans or scoped separately when the implementation is more complex.

Yes, where appropriate for your strategy and included within the selected plan. Growth and Scale provide greater capacity for retargeting, audience testing and Advantage+ campaigns.

Cost per lead is only one metric. Where reliable sales or CRM feedback is available, GrowPep can review lead quality alongside campaign, audience, creative and funnel performance.

Yes. Standard ecommerce and catalog requirements can be supported within the appropriate plan.

Large product catalogs, complex feeds, multiple markets or advanced ecommerce structures require custom scope.

Yes. Your Meta business assets remain under your ownership. GrowPep uses the appropriate access needed to manage the approved advertising scope.

No. Results depend on factors such as budget, competition, offer strength, creative quality, audience demand, website experience and sales follow-up.

GrowPep focuses on reliable tracking, structured testing and ongoing optimization rather than unsupported guarantees.

Custom pricing applies when the account exceeds standard limits or requires substantially more campaign, creative, tracking or ecommerce complexity.

Common examples include $15K+ monthly spend, multiple countries, large catalogs, advanced CRM attribution or high-volume creative production.

Ready to Grow?

Turn Meta Ads Into Smarter Growth.

Get the right campaign, creative and tracking plan for your goals.

Book a Consultation Request a Quote

Client-owned account · Clear scope · Ad spend paid separately