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TikTok Ads Management Pricing

TikTok Ads Built to Test, Learn & Grow Smarter

Campaign strategy, TikTok-native creative testing and conversion tracking—managed with clear scope from launch to optimization.

✓ TikTok-Native Creative
✓ Spark Ads Ready
✓ Pixel & Event Tracking
✓ Client-Owned Account
Management plans from
$ 499 /month
Ad Spend Is Separate Paid through your TikTok Ads account
Request a Quote Book a Consultation
TikTok Ads Management Plans

Choose the Right Level of Campaign & Creative Support

Plans scale with ad spend, campaign complexity, video creative volume and tracking needs.

Essential

Focused TikTok Ads Management

For smaller businesses starting with focused TikTok campaigns and controlled creative testing.

$ 499 /mo

+ $199 one-time setup

Managed Ad Spend Up to $3,000/mo
Creative Capacity Up to 6 Assets/mo
What's Included
  • ✓ Up to 2 active campaigns
  • ✓ Up to 4 active ad groups
  • ✓ Audience research & campaign strategy
  • ✓ Up to 2 new video edits / month
  • ✓ Up to 4 creative variations / month
  • ✓ Up to 2 structured creative tests / month
  • ✓ Brand-owned Spark Ads where applicable
  • ✓ TikTok Pixel setup or review
  • ✓ Weekly campaign optimization
  • ✓ Monthly performance report
Choose Essential
Recommended
Growth

Creative-Led TikTok Growth

For businesses ready to test more creative, expand retargeting and build stronger conversion data.

$ 799 /mo

+ $299 one-time setup

Managed Ad Spend Up to $7,500/mo
Creative Capacity Up to 12 Assets/mo
Everything in Essential, Plus
  • ✓ Up to 4 active campaigns
  • ✓ Up to 8 active ad groups
  • ✓ Prospecting + retargeting strategy
  • ✓ Up to 4 new video edits / month
  • ✓ Up to 8 creative variations / month
  • ✓ Up to 4 structured creative tests / month
  • ✓ Brand + authorized creator Spark Ads
  • ✓ Pixel + Events API where applicable
  • ✓ Optimization up to 2× per week
  • ✓ Monthly strategy report + 30-minute call
Choose Growth
Scale

Advanced TikTok Ads Management

For higher-spend accounts needing more creative, deeper testing and advanced tracking.

$ 1,299 /mo

+ $399 one-time setup

Managed Ad Spend Up to $15,000/mo
Creative Capacity Up to 18 Assets/mo
Everything in Growth, Plus
  • ✓ Up to 7 active campaigns
  • ✓ Up to 14 active ad groups
  • ✓ Advanced prospecting & retargeting
  • ✓ Up to 6 new video edits / month
  • ✓ Up to 12 creative variations / month
  • ✓ Up to 6 structured creative tests / month
  • ✓ Expanded Spark Ads testing
  • ✓ Pixel + Events API + event QA
  • ✓ Optimization up to 3× per week
  • ✓ Advanced reporting + 45-minute strategy call
Choose Scale
Custom TikTok Ads Management

Need More Creative Volume or Complex TikTok Growth?

Higher-spend accounts, large creator programs, TikTok Shop, GMV Max, advanced tracking or high-volume video production require custom scope.

Contact Us

TikTok ad spend is separate. Creative allowances cover agreed editing and variations from usable client-supplied assets. Original filming, creator fees, UGC sourcing and advanced production are quoted separately.

Compare TikTok Ads Plans

See Exactly What Each Plan Includes

Compare campaign capacity, video creative, Spark Ads, tracking and optimization scope.

Comparison of GrowPep Essential, Growth and Scale TikTok Ads management plans.
Feature
Essential $499/mo Up to $3K ad spend
Recommended Growth $799/mo Up to $7.5K ad spend
Scale $1,299/mo Up to $15K ad spend
Account & Campaign Capacity
Managed Ad Spend Up to $3,000/mo Up to $7,500/mo Up to $15,000/mo
Active Campaigns Up to 2 Up to 4 Up to 7
Active Ad Groups Up to 4 Up to 8 Up to 14
Markets / Locations 1 Up to 3 Up to 5
New / Rebuilt Campaigns Up to 1/mo Up to 2/mo Up to 3/mo
Campaign Management
TikTok Ads Strategy ✓ ✓ Advanced
Lead Generation Campaigns ✓ ✓ ✓
Website Sales / Conversions Basic / Scoped ✓ ✓
Smart+ Campaigns Where Relevant ✓ Advanced
TikTok Search Ads — Where Available Where Available
Prospecting ✓ ✓ Advanced
Retargeting Basic Included Multi-Stage
Video Creative
New Video Edits Up to 2/mo Up to 4/mo Up to 6/mo
Creative Variations Up to 4/mo Up to 8/mo Up to 12/mo
Total Creative Capacity Up to 6 assets/mo Up to 12 assets/mo Up to 18 assets/mo
TikTok-Native Creative Review ✓ ✓ ✓
Hooks & Opening Variations Core Expanded Advanced
Ad Copy & CTA Variations ✓ ✓ Advanced
Creative Fatigue Monitoring ✓ ✓ ✓
Spark Ads
Brand-Owned Spark Ads ✓ ✓ ✓
Creator-Authorized Spark Ads — Included Included
Spark Assets Managed Up to 2 Up to 4 Up to 8
Spark vs Non-Spark Testing Basic ✓ Advanced
Creative & Campaign Testing
Structured Creative Tests Up to 2/mo Up to 4/mo Up to 6/mo
Hook Testing Core ✓ Advanced
Creative Angle Testing Basic ✓ Advanced
Audience Testing Basic ✓ Advanced
Offer / Funnel Testing — Basic Advanced
Audience Strategy
Audience Research ✓ ✓ Advanced
Custom Audiences Basic Up to 5 Up to 10
Lookalike Audiences — Up to 3 Up to 6
Audience Exclusions ✓ ✓ ✓
Tracking & Measurement
TikTok Pixel Setup / Review ✓ ✓ ✓
Conversion Events Up to 2 Up to 5 Up to 8
Events API Standard / Where Applicable Included Advanced
Browser + Server Event QA Basic ✓ Advanced
Event Deduplication QA Where Needed ✓ Advanced
Purchase / Revenue Tracking Where Applicable ✓ ✓
CRM / Offline Conversion Feedback — — Standard / Scoped
Optimization & Scaling
Structured Optimization Weekly Up to 2×/week Up to 3×/week
Budget Allocation & Pacing ✓ ✓ Advanced
Creative Performance Review ✓ Enhanced Advanced
Scaling Decisions Basic ✓ Advanced
CPA / CPL Monitoring ✓ ✓ ✓
ROAS / Revenue Analysis Where Applicable ✓ Advanced
Funnel & Conversion Review
Landing Pages Reviewed 1/mo Up to 2/mo Up to 4/mo
Ad-to-Page Message Match ✓ ✓ ✓
CTA / Form Friction Review Core Enhanced Advanced
Lead Quality Review Basic / If Available Included Advanced
Ecommerce
Website Ecommerce Campaigns Basic / Scoped Included Included
Catalog Support — Simple / Scoped Standard
Large / Complex Catalog — — Custom Scope
TikTok Shop / GMV Max Custom Custom Custom
Reporting & Communication
Monthly Performance Report ✓ ✓ ✓
Creative Performance Insights Core Enhanced Advanced
CPA / CPL Analysis ✓ ✓ ✓
ROAS / Revenue Analysis Where Applicable Included Advanced
Monthly Strategy Call 20 Minutes 30 Minutes 45 Minutes
Account & Asset Control
Account Audit / Setup ✓ ✓ ✓
Client-Owned TikTok Assets ✓ ✓ ✓
TikTok Ad Spend Included No No No
Essential

$499/mo

Ad Spend
Up to $3K
Campaigns
Up to 2
Ad Groups
Up to 4
Video Edits
2/mo
Variations
4/mo
Total Assets
Up to 6/mo
Creative Tests
2/mo
Spark Ads
Brand-Owned
Pixel
Included
Optimization
Weekly
Growth

$799/mo

Recommended
Ad Spend
Up to $7.5K
Campaigns
Up to 4
Ad Groups
Up to 8
Video Edits
4/mo
Variations
8/mo
Total Assets
Up to 12/mo
Creative Tests
4/mo
Spark Ads
Brand + Creator
Pixel + Events API
Included
Optimization
Up to 2×/week
Scale

$1,299/mo

Ad Spend
Up to $15K
Campaigns
Up to 7
Ad Groups
Up to 14
Video Edits
6/mo
Variations
12/mo
Total Assets
Up to 18/mo
Creative Tests
6/mo
Spark Ads
Advanced
Tracking
Advanced
Optimization
Up to 3×/week
Custom scope applies to advanced TikTok programs

Higher ad spend, high-volume creative production, creator sourcing, multiple countries, advanced tracking, TikTok Shop or GMV Max require a custom plan.

Creative allowances cover agreed edits and variations from usable client-supplied assets. Original filming, creator fees and advanced production are separate.

Compare TikTok Ads Plans

See Exactly What Each Plan Includes

Compare campaign capacity, video creative, Spark Ads, tracking and optimization scope.

Comparison of GrowPep Essential, Growth and Scale TikTok Ads management plans.
Feature
Essential $499/mo Up to $3K ad spend
Recommended Growth $799/mo Up to $7.5K ad spend
Scale $1,299/mo Up to $15K ad spend
Account & Campaign Capacity
Managed Ad Spend Up to $3,000/mo Up to $7,500/mo Up to $15,000/mo
Active Campaigns Up to 2 Up to 4 Up to 7
Active Ad Groups Up to 4 Up to 8 Up to 14
Markets / Locations 1 Up to 3 Up to 5
New / Rebuilt Campaigns Up to 1/mo Up to 2/mo Up to 3/mo
Campaign Management
TikTok Ads Strategy ✓ ✓ Advanced
Lead Generation Campaigns ✓ ✓ ✓
Website Sales / Conversions Basic / Scoped ✓ ✓
Smart+ Campaigns Where Relevant ✓ Advanced
TikTok Search Ads — Where Available Where Available
Prospecting ✓ ✓ Advanced
Retargeting Basic Included Multi-Stage
Video Creative
New Video Edits Up to 2/mo Up to 4/mo Up to 6/mo
Creative Variations Up to 4/mo Up to 8/mo Up to 12/mo
Total Creative Capacity Up to 6 assets/mo Up to 12 assets/mo Up to 18 assets/mo
TikTok-Native Creative Review ✓ ✓ ✓
Hooks & Opening Variations Core Expanded Advanced
Ad Copy & CTA Variations ✓ ✓ Advanced
Creative Fatigue Monitoring ✓ ✓ ✓
Spark Ads
Brand-Owned Spark Ads ✓ ✓ ✓
Creator-Authorized Spark Ads — Included Included
Spark Assets Managed Up to 2 Up to 4 Up to 8
Spark vs Non-Spark Testing Basic ✓ Advanced
Creative & Campaign Testing
Structured Creative Tests Up to 2/mo Up to 4/mo Up to 6/mo
Hook Testing Core ✓ Advanced
Creative Angle Testing Basic ✓ Advanced
Audience Testing Basic ✓ Advanced
Offer / Funnel Testing — Basic Advanced
Audience Strategy
Audience Research ✓ ✓ Advanced
Custom Audiences Basic Up to 5 Up to 10
Lookalike Audiences — Up to 3 Up to 6
Audience Exclusions ✓ ✓ ✓
Tracking & Measurement
TikTok Pixel Setup / Review ✓ ✓ ✓
Conversion Events Up to 2 Up to 5 Up to 8
Events API Standard / Where Applicable Included Advanced
Browser + Server Event QA Basic ✓ Advanced
Event Deduplication QA Where Needed ✓ Advanced
Purchase / Revenue Tracking Where Applicable ✓ ✓
CRM / Offline Conversion Feedback — — Standard / Scoped
Optimization & Scaling
Structured Optimization Weekly Up to 2×/week Up to 3×/week
Budget Allocation & Pacing ✓ ✓ Advanced
Creative Performance Review ✓ Enhanced Advanced
Scaling Decisions Basic ✓ Advanced
CPA / CPL Monitoring ✓ ✓ ✓
ROAS / Revenue Analysis Where Applicable ✓ Advanced
Funnel & Conversion Review
Landing Pages Reviewed 1/mo Up to 2/mo Up to 4/mo
Ad-to-Page Message Match ✓ ✓ ✓
CTA / Form Friction Review Core Enhanced Advanced
Lead Quality Review Basic / If Available Included Advanced
Ecommerce
Website Ecommerce Campaigns Basic / Scoped Included Included
Catalog Support — Simple / Scoped Standard
Large / Complex Catalog — — Custom Scope
TikTok Shop / GMV Max Custom Custom Custom
Reporting & Communication
Monthly Performance Report ✓ ✓ ✓
Creative Performance Insights Core Enhanced Advanced
CPA / CPL Analysis ✓ ✓ ✓
ROAS / Revenue Analysis Where Applicable Included Advanced
Monthly Strategy Call 20 Minutes 30 Minutes 45 Minutes
Account & Asset Control
Account Audit / Setup ✓ ✓ ✓
Client-Owned TikTok Assets ✓ ✓ ✓
TikTok Ad Spend Included No No No
Essential

$499/mo

Ad Spend
Up to $3K
Campaigns
Up to 2
Ad Groups
Up to 4
Video Edits
2/mo
Variations
4/mo
Total Assets
Up to 6/mo
Creative Tests
2/mo
Spark Ads
Brand-Owned
Pixel
Included
Optimization
Weekly
Growth

$799/mo

Recommended
Ad Spend
Up to $7.5K
Campaigns
Up to 4
Ad Groups
Up to 8
Video Edits
4/mo
Variations
8/mo
Total Assets
Up to 12/mo
Creative Tests
4/mo
Spark Ads
Brand + Creator
Pixel + Events API
Included
Optimization
Up to 2×/week
Scale

$1,299/mo

Ad Spend
Up to $15K
Campaigns
Up to 7
Ad Groups
Up to 14
Video Edits
6/mo
Variations
12/mo
Total Assets
Up to 18/mo
Creative Tests
6/mo
Spark Ads
Advanced
Tracking
Advanced
Optimization
Up to 3×/week
Custom scope applies to advanced TikTok programs

Higher ad spend, high-volume creative production, creator sourcing, multiple countries, advanced tracking, TikTok Shop or GMV Max require a custom plan.

Creative allowances cover agreed edits and variations from usable client-supplied assets. Original filming, creator fees and advanced production are separate.

Included in Every TikTok Ads Plan

Managed With Clear Performance Standards

Every plan combines campaign management, creative review, conversion tracking and structured optimization.

Strategy Before Scaling

Campaign goals, offer, audience and funnel are reviewed before major budget increases.

Creative Built for TikTok

Hooks, pacing, format and creative variations are reviewed for TikTok-native ad behavior.

Conversion Tracking

Pixel and relevant events are reviewed so optimization is based on meaningful business actions.

Budget Control

Spend allocation, pacing and underperforming campaigns are reviewed to reduce unnecessary waste.

Ongoing Optimization

Creative, audience, delivery and conversion data are reviewed according to your plan cadence.

Actionable Reporting

Reports focus on spend, conversions, creative performance, efficiency and the next actions.

The GrowPep TikTok Ads Standard

Human-Led Decisions. Data-Assisted Optimization.

TikTok automation can support delivery, but campaign direction, creative decisions and scaling remain under human review.

Creative Testing Discipline

New hooks, edits and variations are tested within the agreed creative scope.

Tracking Before Scaling

Budget increases are supported by usable conversion data, not views or engagement alone.

Defined Creative Scope

Video edits, variations and testing limits stay clearly defined for predictable delivery.

Client-Owned Assets

Your TikTok account and business assets remain under your ownership while GrowPep manages approved access.

What GrowPep Manages
  • Campaign strategy and structure
  • Audience and retargeting strategy
  • Video creative testing
  • Pixel and conversion tracking
  • Budget and performance optimization
  • Reporting and next-step recommendations
What We Don't Guarantee
  • Viral reach or guaranteed views
  • A fixed number of leads or sales
  • Guaranteed CPA, CPL or ROAS
  • Unlimited video or creator production

Strategy → Create → Track → Test → Optimize — one connected TikTok Ads management process.

TikTok Ads Pricing Questions

Clear Answers Before You Start Advertising

Understand pricing, creative scope, tracking and campaign responsibilities before choosing a plan.

No. GrowPep's management fee covers campaign strategy, creative work within your plan, tracking, testing and optimization. Your advertising budget is paid separately through your TikTok Ads account.

Pricing is based on managed ad spend, campaign complexity, creative volume, testing requirements and tracking depth.

Higher-spend or more complex accounts may require a larger plan or custom pricing.

It covers the initial account audit or setup, campaign architecture, audience research, tracking review, initial creative preparation and launch checks within your selected plan scope.

Creative capacity combines new edited ads and additional variations created from approved source material.

Variations may include different hooks, openings, cuts, captions, CTAs or message angles. It does not mean every asset is a separately filmed video.

Yes, usable client-supplied footage, product videos or existing content is normally required for included video editing and creative variations.

Original filming, actors, professional production or creator sourcing are separate from standard management plans.

Yes, where appropriate. Essential can support brand-owned Spark Ads, while Growth and Scale provide more capacity for authorized creator content and Spark testing.

Creator fees and creator sourcing are separate.

TikTok Pixel setup or review is included in every plan. Events API support is included where applicable, with deeper event QA and integration work available in higher plans.

Complex server-side, CRM or custom tracking may require separate scope.

Standard plans do not include creator or influencer fees. GrowPep can work with approved creator content or scope creator sourcing separately when needed.

TikTok Shop, GMV Max, affiliate creator programs and other commerce-heavy workflows require custom scope because they involve additional operational and catalog complexity.

Yes. Your TikTok business and advertising assets remain under your ownership. GrowPep uses the appropriate access needed to manage the approved advertising scope.

No. Performance depends on factors including your offer, creative quality, budget, market demand, competition, landing page and sales process.

GrowPep focuses on structured testing, accurate measurement and ongoing optimization instead of unsupported guarantees.

Custom pricing applies when your account requires more campaign, creative, tracking or commerce complexity than the standard plans provide.

Common examples include $15K+ monthly ad spend, high-volume video production, multiple countries, creator programs, TikTok Shop, GMV Max or advanced CRM attribution.

Ready to Advertise Smarter?

Turn TikTok Attention Into Measurable Growth.

Get the right campaign, creative and tracking plan for your goals.

Book a Consultation Request a Quote

Client-owned account · Clear creative scope · Ad spend paid separately